The new series of ‘Borjomi’ summer packages is already on the shelves and its active summer concept has been presented.
A new website, www.active.borjomi.com, was launched within the project ‘Borjomi – Active Summer Taste:' international and multifunctional and operating in several languages, meaning anyone can access information on active vacations and activities. The website platform also provides global and local information for various countries. The goal of the website is to promote active vacation destinations and popularize activities for both tourists and locals.
The Borjomi team was working on the development and implementation of the project for several months. Together with the Georgian National Tourism Administration, information was gathered on captivating locations and active vacation opportunities within the area.
"The National Tourism Administration of the Ministry of Economy and Sustainable Development of Georgia actively works towards the popularization of different regions of Georgia," said Giorgi Chogovadze, Head of Georgian National Tourism Administration. "We have a wonderful project, "Meet Georgia," for this, put together with the help of which our fellow citizens who gave us information about unknown and remarkable Georgian locations. I welcome the new initiative from Borjomi. We need new prospects for both locals and tourists to guarantee then a memorable, active summer in our country."
“Summer is the period of adventure and relaxation," said Borjomi Brand Manager, Gvantsa Chlaidze. "Our new website www.active.borjomi.com will help you plan your active vacation. The platform will constantly be updated and users will have the chance to choose a place to go and what to do there."
The presentation was also attended by celebrities, company partners, loyal customers and media representatives.
"For many years, Borjomi has provided us with interesting news and initiatives. The name of Borjomi has traveled beyond Georgia and recently, I learned that Borjomi is Sophie Loren’s favorite drink!” said singer Tsisana Sepiashvili.
"This is a Borjomi active summer. Have fun like never before. Our goal is to help people be more active during the hot summer days, help them discover new places where they can enjoy unusual entertainment. Summer is a time for discovery, when you can collect ever-lasting memories,” said Nitsa Cholokashvili, Georgian Public Relations Manager, IDS Borjomi.