The Where.ge team spoke to Giorgi Chogovadze, Head of the Georgian National Tourism Administration, to find out more about the latest campaign 'Emotions are Georgia.'

"‘Emotions are Georgia’ is our new tourism campaign. In 2017, the tourism industry in Georgia achieved a dynamic growth, with incoming tourists increasing by 1,182,534, exceeding 7 million and amounting to 7,902,509 for the first time (a 17.6% surge).

Georgia is the land of hospitality, boasting unique nature, cuisine, wine, entertainment, and numerous four-season resorts. Due to these attributes, tourists go back to their home countries with impressive and unforgettable stories to tell. They then share their impressions on social media networks.

Imagine a scattering of emotions from 7 million guests. We collected these for the very first time in order to create a digital footprint using Artificial Intelligence.

Through our new website, visitors now have the opportunity to create a personalized, tailored guidebook based on their own interests. We take you on a journey through different parts of Georgia through video, which the voices of the authors who posted their experiences on social media. We have created three books: one on wine and gastronomy, one on nature and adventure and another on history and culture.

‘Emotions are Georgia’ is entirely built on tourist feelings and sensations while travelling to Georgia. I hope the shared emotions will be contagious and inspire even more guests to give Georgia a try."

Generate YOUR guidebook here.