This legendary Georgian atelier was founded in 2008, and was the one to make the national costume great again. Balancing on the edge between reviving old garments and adapting them to modernity, Samoseli Pirveli’s clothes are worn not only by the National Ballet dancers and Olympic Team members, but also by average Georgians who want to pay respect to their own culture (and pay quite an amount for it, too).

The majority of clientele orders dresses and chokhas (traditional men’s attire) for occasions like weddings, but there are also people who feel like adding the traditional elements to their daily wear so they order jackets, blouses, trousers and skirts, or even children’s clothes detailed with fine exquisite, patterns. All clothes from Samoseli Pirveli are worn with pride.

The showroom of Samoseli Pirveli on Abashidze Street is a very interesting place that reminds one of a small museum of history of Georgian traditional attire. Worth visiting, even if you don’t plan on buying something to wear!