H&M IS NOW IN TBILISI!

The excitement over H&M’s arrival in Tbilisi reached fever pitch last week as nearly a thousand VIPs, celebrities, fashion enthusiasts and members of the media gathered for an exclusive pre-opening shopping party at its 3,000 sq.m. store at Galleria Tbilisi, Freedom Square on Thursday.

On arrival, guests were greeted by a spectacular light show and a walk down the red carpet. What some named “the event of year” saw numerous personalities in attendance, among them super model Nuka Karalashvili, international actresses Tina Dalakishvili, popular singer Nini Badurashvili, TV personality Irakli Makatsaria and actor Bakhva Bregvadze, all of whom were styled up in H&M’s latest collections, including the actual Autumn campaign and upcoming Holiday campaign. Many other local stylists, bloggers and members of the Tbilisi “cool crowd” were seen at the event, enjoying shopping in the modern and luxurious H&M store.

First to entertain the crowd was popular DJ Rembo who warmed up the atmosphere for guests on arrival before Shvansikh band took to the stage to create the ultimate shopping experience. Then the band New One came on, turning the shop floor into a dance floor.

Tbilisi H&M opened its doors to the public on Saturday.